“The customer is not always right ... but they are always the customer.”

This is Don Gallegos’s philosophy of customer service, built over his 30 year career.  As president of King Soopers, a division of Kroger, Don taught his employees that “wrong customers spend money".  His mission is to help companies focus on giving their customers the best possible service to keep them coming back again and again.

In “Win the Customer, NOT the Argument”, you’ll learn Don’s secrets for handling “difficult” customers, why customer service complaints will help improve your business, how the best customer service companies do it, and much more.